Club intelligence
See the whole academy, not one team at a time
Individual observations are useful to a coach. Aggregated across teams and age groups, they tell the technical department something no single coach can see.
Aggregation
From observations to development signals
Evidence is weighted and combined into signals that describe what is actually happening across the club.
A single note about one player in one session is weak evidence. The same pattern, from several coaches, across several weeks, against the same principle, is a signal worth acting on.
Forma does that aggregation continuously, so patterns surface while there is still time to respond to them rather than at the end of the season.
Focus
An attention queue instead of a data dump
The dashboard's job is to be short.
What changed
Change detection highlights what moved since the last brief, rather than restating the whole picture.
What needs a decision
Items are surfaced as things a technical decision-maker may want to look at, with the evidence behind them.
Where to look
Every signal drills back down to the observations, players and principles it came from.
Rhythm
The weekly technical brief
A recurring written summary of the academy's development week.
Forma drafts a narrative brief covering the week: what the evidence shows, what changed, and which items are worth the technical department's time. It is written to be read in a few minutes before a staff meeting.
Like every AI workflow in Forma, the brief is a draft grounded in your club's own methodology and evidence. It informs a conversation between football people; it does not replace one.
Ask
AI Technical Director chat
Ask questions about your club and get answers grounded in your own data.
Technical staff can ask questions in plain language — about an age group, a principle, a period of the season — and get an answer assembled from that club's methodology and captured evidence.
Context is scoped to your club at query time. No other club's methodology or evidence can be used to answer your question, and yours is never used to answer theirs.
Talk it through
See it against your own club
A demo is the easiest way to see what the dashboard looks like once a club has a season of evidence behind it. Book a demo and we will walk through it with your age groups, your methodology and your season in mind.