Platform
One system, from philosophy to player
Forma is not a collection of tools bolted together. It is a single loop where every part of the club's technical work stays connected to the same methodology.
Below is what the platform actually does today. Everything described here is live in the product.
Pillar one
Club methodology as a working structure
Your philosophy stops being a document and becomes the reference every other part of the system points back to.
Document ingestion
Upload your existing playing model, curriculum documents and coaching guides. Forma reads them and drafts a structured methodology for your technical staff to review and approve.
Football knowledge graph
Game moments, principles, sub-principles and observable behaviours are linked to each other, so a behaviour on the pitch always traces back to a principle in the model.
Versioned and owned
Changes are versioned, archived and restorable. The club owns its methodology, and nothing is approved without a technical decision-maker.
Pillar two
Curriculum and periodization
Principles are sequenced across the season so age groups build on each other instead of starting over.
Season structure
Curricula are organised into cycles and weeks, each carrying the concepts that age group is working on.
Age-group progression
Different age groups run different curricula against the same methodology, so progression is deliberate rather than accidental.
Versioning
A curriculum can be copied forward and revised season to season without losing the history of what was planned before.
Pillar three
Sessions and the training pitch
The week's concepts turn into a session a coach can actually run, then into notes captured while it is running.
Activity library
A structured library of activities with a tactical diagram engine, organised by the concepts they develop.
AI-assisted session design
Coaches can generate a session draft aligned to the week's curriculum concepts, then edit it. The coach decides what gets run.
Practice Mode
A mobile-first view for use on the pitch: run the session and capture observations in the moment, without a laptop.
Pillar four
Player development with evidence behind it
What coaches see becomes structured evidence, and that evidence is what evaluations and development plans are built from.
Observation capture
Training and match observations are recorded against principles and behaviours, not as loose free text.
Evaluations and self-evaluation
Structured evaluation cycles including player self-evaluation, compared side by side over time.
Individual development plans
IDPs with priorities and goals, drafted from the player's own evidence and approved by their coach.
At-home development
Personalised at-home work tied to the player's development priorities, with sensible workload limits.
Pillar five
Technical intelligence for the people running the academy
Individual evidence aggregates into club-wide patterns your technical department can act on.
Development signals
Evidence is weighted and aggregated into interpretable development signals across teams and age groups.
Technical Director dashboard
A club-wide view of where development is on track and where it needs attention.
Weekly technical brief
A recurring written brief covering what changed this week and what deserves the technical department's attention.
AI Technical Director chat
Ask questions about your club and get answers grounded in your own methodology and captured evidence.
Running the club
Built to be administered by the club, not by developers
Forma is a multi-tenant system with the operational architecture a real academy needs.
Roles and access
Technical directors, coaches, players and guardians each see what their role should see, enforced at the database level.
Seasons and rollover
Move the club into a new season, carrying forward what should carry forward.
Club identity
Club branding and a club-specific address for staff and families to sign in to.
Talk it through
See it against your own club
The fastest way to judge whether the loop fits your club is to see it running end to end. Book a demo and we will walk through it with your age groups, your methodology and your season in mind.