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Guided tour

See Forma in action, step by step

Follow one club's week through the system: from the philosophy that defines how they play to the intelligence that tells them what to work on next.

Each step below shows the screen where that work actually happens in the product.

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Step 1

Define how your club plays

The technical director approves the club's methodology: game moments, principles, sub-principles and observable behaviours.

Step 1 — Club DNA and the football knowledge graph
The club Football DNA screen with the playing identity, principles and behaviours a technical director approves.
Step 1 — Club DNA and the football knowledge graph

Step 2

Sequence it across the season

Principles are placed into curriculum cycles and weeks for each age group, so progression is planned rather than improvised.

Step 2 — Curriculum timeline across cycles and weeks
The curriculum timeline showing blocks and weekly themes across a season for an age group.
Step 2 — Curriculum timeline across cycles and weeks

Step 3

Build the session

A coach opens this week's concepts and builds — or generates and then edits — a session from the activity library, with tactical diagrams attached.

Step 3 — Session plan built from the week's concepts
The session plan showing the week's concepts, individual focus players and why the session looks like this.
Step 3 — Session plan built from the week's concepts

Step 4

Run it and capture what you see

On the pitch, Practice Mode guides the session and lets the coach record observations against the behaviours the club cares about.

Step 4 — Practice Mode on a phone during training
The mobile Practice Mode screen running an activity and capturing coach notes during training.
Step 4 — Practice Mode on a phone during training

Step 5

Turn evidence into a development plan

Evaluations and individual development plans are drafted from the player's own accumulated evidence, then approved by their coach.

Step 5 — Individual development plan with linked evidence
An individual development plan showing priorities, what the player owns and the supporting evidence.
Step 5 — Individual development plan with linked evidence

Step 6

Read the club-wide picture

Across teams and age groups, the same evidence aggregates into signals, an attention queue and the weekly technical brief.

Step 6 — Technical Director dashboard and weekly brief
The weekly technical brief showing the state of play, what changed and what needs a decision.
Step 6 — Technical Director dashboard and weekly brief

And back to the start

The loop closes

What the intelligence layer surfaces feeds the next curriculum block and the next set of sessions.

That is the difference between a football intelligence system and a filing cabinet. The output of one week's work becomes the input to the next, and the club's methodology is the thread running through all of it.

Talk it through

See it against your own club

A live walkthrough covers the same six steps with your club's context in the room. Book a demo and we will walk through it with your age groups, your methodology and your season in mind.

Next step

Walk the loop with your own club in mind

About forty minutes, with your age groups and your methodology as the example.